Attracting Business in a Tight Market : Part 2 - Networking
Categories: Business Development, Leadership and Management, Personal Development, Career
Welcome back. In the first article, we discussed the importance of keeping a positive attitude during slow sales cycles.
Today’s topic covers another area that we all incorporate in our sales and marketing strategies: Networking.
NETWORKING – it comes in many shapes and forms, and it is still one of the most valuable ways for people to connect with one another.
In its purest sense, a networking event occurs whenever two or more people “connect.” So whether you are attending an event designed explicity for generating business, or whether you are in a smaller, less formal gathering, remember it is an opportunity to share yourself with others.
It’s not just about “getting” something from your group, but also about “giving” something of value. When was the last time you saw an interesting article and sent it to someone? What about a congratulatory note on someone’s promotion, new baby, engagement, or career change?
The best networking events in which I’ve participated were effective because the focus was on helping others make connections, rather than everyone being on a self-centered mission of “getting” business. Can you recommend a lawyer to someone? Or perhaps help a public relations professional get an introduction into a corporate account? Maximize your time spent with another person by listening deeply to their needs and concerns.
Connection does not always have to be in person, either. Today, e-mail and telephone conversations make up a huge percentage of connections that occur in a person’s daily activities.
Take a few moments now and list the various organizations to which you belong. Now think of one or two members of each of those groups which might have need of a connection that you can provide them with. Make a commitment to yourself to put these parties together with others. By helping them connect, you strengthen your own relationships on both sides of the introduction.
It’s only natural that once you’ve helped another person move ahead in his or her business, the rewards will mirror back to you in unexpected ways.
There are formal networking groups that you can join. If you can’t find one in your local area, then be bold – start one! Get out and mingle with the world. Open your mind to new possibilities in your business. If you’re curious about starting a group and need a little nudge, I’d love to hear from you.
Have a Golden Week!
Coach Darlene
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